FinTech, financial services and wider technology markets are challenging and complex – companies are usually selling new products and services in markets that are extremely crowded, competing with a variety of businesses and technologies, all fighting to win new users and customers in the same space.

How can organisations cut through all of the noise and stand out from the crowd? What technologies, tactics and data can be used to build awareness, create connections and ultimately win new customers?

These are some of the questions we will be asking as we consider how businesses can successfully utilise marketing, technology and data to deliver commercial impact and fuel business growth.